Product details

Description

Contemporary Elegance: Goodrich White Smoked Oak

Reinvent the classic parquet look with Goodrich White Smoked Oak—a stunning 15mm engineered herringbone floor that blends traditional artistry with modern, cool-ashen tones.

Goodrich White Smoked Oak is not just stained; it is transformed. The oak goes through a specialist smoking process that reacts with the wood's natural tannins to create deep, grey-brown undertones. A fresh white finish is then applied to the surface, settling into the grain to create a beautiful interplay between light and dark. Each 90mm x 400mm parquet block is brushed to enhance its texture and sealed with a durable matt lacquer, offering a sophisticated, satin sheen that withstands the rigours of daily life. With a substantial 4mm real oak wear layer, this floor offers the longevity of solid timber with the stability required for modern underfloor heating systems.


✓ The Hyperion Family Promise

  • Proudly Family-Run - We offer personal technical support and expert design advice that large national retailers simply cannot match.
  • Free Delivery over £300 - Enjoy FREE delivery on all orders over £300, making your premium renovation project exceptional value.
  • Authentic Smoked Finish - A complex, multi-tonal aesthetic achieved through smoking the timber, not just surface painting.
  • UFH Compatible - Expertly engineered for maximum stability, making it safe for use with underfloor heating when glued down.

Design Inspiration

🏡 Modern Coastal Living

The fresh white and grey tones create an airy, beach-house feel. Pair with our natural stone-effect tiles in the hallway.

🛋️ Scandi-Chic Lounges

The matte finish and pale hues are perfect for minimalist interiors. Browse our full wood flooring collection for matching planks.

🍽️ Statement Dining Rooms

Herringbone patterns add instant architectural prestige. Complement the look with patterned tiles in adjoining spaces.

Technical Specifications

Construction Engineered Parquet (Oak)
Thickness 15 mm (4mm Wear Layer)
Finish Brushed, Smoked & Matt Lacquered
Plank Size 90mm x 400mm
Pack Size 1.296 m²
Joint Type Tongue & Groove

⚠️ Professional Installation Tips

  • Fitting Method: Being a parquet block with T&G joints, this floor offers versatility. It can be fully bonded (glued) to the subfloor or installed as a floating floor using a high-quality underlay.
  • Underfloor Heating: Fully compatible with water-based UFH systems. For best efficiency and stability with UFH, we recommend the full glue-down method.
  • Natural Variation: This floor is smoked. Always mix planks from multiple packs during installation to ensure a balanced spread of the lighter and darker ashen tones.

Visit Our Ascot Showroom

Standard delivery is typically 3-5 working days. Remember: Delivery is FREE on orders over £300! Visit our family-run showroom at 67 High Street, Ascot, to see the intricate detail of the Goodrich herringbone range.

Have a technical question? Call our team: 01344 620211

Specification

Pack Size 1.296m²

Bevels on Edges All 4 edges

Core Material Plywood

Finish Brushed & Matt Lacquered

Fitting Method Floated, Glued, Nailed

Floor Colour White

Floor Grade Rustic

Floor Joint Tongue & Groove

Floor Thickness 15mm

Floor Type Real Wood Engineered

Hardness Hard

Length 400mm

Planks per Pack 36

Species Oak

Tog Rating 1.13

Underfloor Heating Suitable if Glued Down

Wear layer 4mm

Width 90mm

Floor Features Smoked

Sold per pack

Delivery And Returns

Access Issues For Large Pallet Deliveries

Our delivery drivers may be prevented from delivering your order by the following:

•  Low hanging trees and bridges.

•  Narrow roads, gateways, or cars on either side of the road.

•  No turning point for the delivery vehicle.

•  Unfinished tracks and roads.

•  Lack of solid and flat surface to unload.

•  Gravel driveways.

If access issues are not advised and/or delivery cannot be made due to unattendance at delivery, a re-delivery charge may be applied.

Checking Orders

Check your delivery as soon as it arrives!

Once the goods are unloaded, they become the responsibility of the receiver.

If you notice any issues with your order, please contact us within three working days so we can resolve the problem quickly and efficiently. Prompt reporting helps us ensure your satisfaction with our products and services.

Fired Earth Tile Returns

Returns are accepted only for complete orders; partial orders cannot be accepted. To begin a return, please contact us within 14 days of receiving your delivery.

All other Brands

You may return your items within 14 days of receiving or collecting your delivery. Please note that a restocking fee of 20% to 30% will apply, depending on the specific terms of the product range. For further details, feel free to contact us.

Special Order Items

Orders for special order items are non-returnable unless they are damaged on delivery or are faulty.

As Seen In The UK’s Leading Interior Design Titles

The Hyperion Difference

Independent Expertise

Forget the warehouse experience. Get expert design advice and technical support from our Ascot team.

Call 01344-620211 or start a Live Chat

Fast Nationwide Delivery

Get your designer brands delivered to your door in 1–5 working days.

Free UK shipping on all orders over £300.

Price Match Promise

Enjoy boutique service at trade prices. We offer competitive rates and a price match promise on all major designer brands.

Premium luxury, made more affordable.

15,000+ Luxury Styles

From artisanal Zellige to high-performance LVT, we curate the world's best brands in one place—no matter your project size.

Endless inspiration for every room.

Product Frequently Asked Questions

What creates the colour in White Smoked Oak?

It is a two-step process. First, the timber is "smoked" (exposed to ammonia in a sealed chamber), which reacts with the natural tannins in the oak to darken it from within, creating grey/brown undertones. Then, a white stain is applied to the surface. This results in a complex, multi-tonal floor that has far more depth than a simple painted finish.

Is herringbone flooring difficult to install?

Herringbone installation requires more skill and time than standard plank flooring because the pattern must be perfectly aligned. We strongly recommend using a professional fitter. Goodrich blocks use a tongue and groove system, allowing them to be glued down or floated.

Can I use this floor in a kitchen?

Yes. The matt lacquer finish provides excellent protection against spills and stains. However, as with all real wood, spills should be wiped up promptly, and steam mops should never be used.

Does this match any plank flooring?

Yes! Goodrich White Smoked Oak is the herringbone partner to Harlech White Smoked Oak. You can use Harlech planks in your main living areas and transition into Goodrich herringbone for a feature hallway or dining room for a stunning design flow.

Why buy from Hyperion Tiles?

As a family-run business, we care about your project. We provide honest, technical advice and curate only the highest quality products. When you call us, you're speaking to an expert who wants to help you get it right.

Didn’t find your answer?

Don't hesitate to contact us

Our Tiles In Your Homes

Take a look at how our community use our tiles to decorate their home.

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Eastern Mist Panel A
Staircase leading to an upper floor with a table holding flowers in a hallway.
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Bathroom with floral tiles, shower, and sink area.