Privacy policy

This Privacy Policy describes how Hyperion Tiles Ltd ("Hyperion Tiles", "we", "us") collects, uses, and discloses your personal information when you visit or make a purchase from www.hyperiontiles.co.uk (the "Site").

Contact

If you have questions about this policy, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at trade@hyperiontiles.com or by post at:

Hyperion Tiles Ltd, 67 High Street, Ascot, Berkshire SL5 7HP, United Kingdom
Company number: 07722634 · VAT number: GB118748001

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this policy, "Personal Information" means any information about an identifiable individual.

Device information — version of web browser, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the Site. Collected automatically using cookies, log files and pixels. Used to load the Site accurately for you and to analyse Site usage so we can improve it. Shared with our e-commerce platform Shopify, and with the analytics and marketing services listed below.
Order information — name, billing address, delivery address, payment information (processed securely by our payment providers; we do not store full card numbers), email address and phone number. Collected from you at checkout. Used to fulfil your order, process payment, arrange delivery, send invoices and order confirmations, screen for fraud, and — where you have opted in — keep you informed about products and offers. Shared with Shopify, our payment providers (including PayPal) and our delivery partners.
Customer support information — information you provide when you contact us by phone, email, contact form or the chat assistant on our Site. Used to provide customer support and improve our service.

Services We Use

We share Personal Information with service providers who help us operate the Site and our business:

Shopify powers our online store — https://www.shopify.com/legal/privacy
Google Analytics helps us understand how customers use the Site — Google privacy policy; opt out at tools.google.com/dlpage/gaoptout
Klaviyo manages our email marketing (where you have subscribed)
Triple Whale provides marketing analytics and attribution
Zipchat powers the chat assistant on our Site
Searchanise powers our on-site product search
Simprosys / Google Shopping lists our products on Google
PayPal processes PayPal and Pay in 3 payments
Trustpilot collects and displays our customer reviews
Press Loft supports our PR and affiliate activity

We may also disclose Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your Personal Information.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, in some cases through cookies or similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, visit the Network Advertising Initiative's educational page at networkadvertising.org.

You can opt out of targeted advertising via: Facebook · Google · or the Digital Advertising Alliance's portal at optout.aboutads.info.

Minors

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Lawful Basis

Under the UK GDPR (and, where applicable to EEA residents, the EU GDPR), we process your Personal Information on the following lawful bases: your consent; the performance of the contract between you and the Site; compliance with our legal obligations; and our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase it. For more information on your right of erasure, see "Your Rights" below.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you — for example, temporarily blocking IP addresses or cards associated with repeated failed transactions.

Your Rights

You have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that it be corrected, updated or erased. To exercise these rights, contact us using the details above. Your Personal Information will initially be processed in Ireland and may then be transferred outside Europe for storage and processing, including to Canada and the United States. For details on how Shopify's data transfers comply with data-protection law, see Shopify's GDPR guidance.

Cookies

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use functional, performance, advertising and analytics cookies. Necessary cookies (set by Shopify) power the shopping cart, checkout and login and typically last from the length of your session up to two years. Analytics cookies (Shopify and Google Analytics) help us understand how visitors use the Site. Marketing cookies support the advertising described above. For Shopify's current cookie list, see shopify.com/legal/cookies.

You can control and manage cookies through your browser settings — see your browser's help pages or allaboutcookies.org. Blocking cookies may affect parts of your experience on the Site.

Do Not Track

Because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

Complaints

If you would like to make a complaint, please contact us using the details above. If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office: ico.org.uk/make-a-complaint.

Last updated: 25 July 2026