



Designers Guild Laterza Stone
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Product details
Description
Warm Geometric Elegance: Fired Earth Designers Guild Laterza Stone
Ground your interior with the refined warmth of Fired Earth Designers Guild Laterza Stone Tile—a sophisticated porcelain tile that pairs a soft, earthy palette with the structure of 1920s design.
Part of the exclusive The Designer Collection, Laterza is a collaboration between Fired Earth and Tricia Guild. Inspired by the glamour of the Jazz Age, the pattern features a sleek geometric trellis that adds instant character to any floor or wall. The Stone colourway offers a versatile, warm beige-grey tone on a crisp white background, creating a look that is both graphic and welcoming. Crafted from high-quality porcelain in a 20x20cm format, it is robust enough for high-traffic hallways, wet rooms, and exterior terraces.
✓ The Hyperion Family Promise
- ✅ Official Fired Earth Stockist - We are a trusted partner of Fired Earth. Shop the exclusive Designers Guild collection with the expertise of our family-run business.
- ✅ Free Delivery over £300 - Enjoy FREE delivery on all orders over £300. We ship these designer tiles directly to your door.
- ✅ Indoor & Outdoor Flow - Frost-proof and hard-wearing, Laterza allows you to extend your living space from the kitchen out to the garden.
- ✅ Versatile Neutral - The warm 'Stone' hue acts as a perfect neutral base, coordinating effortlessly with natural wood and linen textures.
Design Inspiration
🚿 The Natural Spa
Create a bathroom that feels like a sanctuary. The warm stone tones soften the geometric pattern, making it perfect for a relaxing spa-like space. Pair with brushed brass fittings and natural oak furniture. Shop bathroom tiles.
🏛️ Welcoming Hallways
Make a great first impression. The Laterza Stone pattern hides footprints effectively while adding a touch of grandeur to entrance halls and porches. It’s durable enough to withstand daily family traffic. View floor tiles.
🌿 Seamless Living
Blur the lines between inside and out. Use this frost-proof tile to pave your kitchen floor and continue it out onto the patio, creating a vast, cohesive entertaining space. Browse Fired Earth.
Technical Specifications
| Brand | Fired Earth / Designers Guild |
| Collection | The Designer Collection (Laterza) |
| Material | Porcelain |
| Format Size | 20cm x 20cm (Square) |
| Thickness | 10mm |
| Finish | Matt / Satin |
| Sealing Required | No (Not necessary) |
| Tiles Per m² | 25 |
⚠️ Installation & Care Tips
- Versatility: These tiles are rated for use on walls and floors throughout the home, including wet rooms, steam rooms, and external patios.
- Pattern Alignment: The Laterza pattern connects to form a continuous grid. We strongly recommend dry-laying a section before fixing to ensure perfect alignment.
- Grout Joint: A standard 3mm grout joint is recommended. The colour you choose will either blend with the pattern or frame it (see FAQs).
- Adhesive: Use a white flexible cement-based adhesive suitable for porcelain tiles (e.g., Keraquick White).
Visit Our Ascot Showroom
Standard delivery is typically 3-5 working days. Remember: Delivery is FREE on orders over £300! Visit our family-run showroom at 67 High Street, Ascot, to see the warm tones of Laterza Stone in person.
Need help calculating your m²? Call our expert team: 01344 620211
Specification
Delivery And Returns
Access Issues For Large Pallet Deliveries
Our delivery drivers may be prevented from delivering your order by the following:
• Low hanging trees and bridges.
• Narrow roads, gateways, or cars on either side of the road.
• No turning point for the delivery vehicle.
• Unfinished tracks and roads.
• Lack of solid and flat surface to unload.
• Gravel driveways.
If access issues are not advised and/or delivery cannot be made due to unattendance at delivery, a re-delivery charge may be applied.
Checking Orders
Check your delivery as soon as it arrives!
Once the goods are unloaded, they become the responsibility of the receiver.
If you notice any issues with your order, please contact us within three working days so we can resolve the problem quickly and efficiently. Prompt reporting helps us ensure your satisfaction with our products and services.
Fired Earth Tile Returns
Returns are accepted only for complete orders; partial orders cannot be accepted. To begin a return, please contact us within 14 days of receiving your delivery.
All other Brands
You may return your items within 14 days of receiving or collecting your delivery. Please note that a restocking fee of 20% to 30% will apply, depending on the specific terms of the product range. For further details, feel free to contact us.
Special Order Items
Orders for special order items are non-returnable unless they are damaged on delivery or are faulty.
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The Hyperion Difference
Independent Expertise
Forget the warehouse experience. Get expert design advice and technical support from our Ascot team.
Call 01344-620211 or start a Live Chat
Fast Nationwide Delivery
Get your designer brands delivered to your door in 1–5 working days.
Free UK shipping on all orders over £300.
Price Match Promise
Enjoy boutique service at trade prices. We offer competitive rates and a price match promise on all major designer brands.
Premium luxury, made more affordable.
15,000+ Luxury Styles
From artisanal Zellige to high-performance LVT, we curate the world's best brands in one place—no matter your project size.
Endless inspiration for every room.
Product Frequently Asked Questions
What grout colour should I use?
Is this ceramic or porcelain?
Can I use this outside?
Do I need to seal these tiles?
Is it suitable for underfloor heating?
Our Tiles In Your Homes
Take a look at how our community use our tiles to decorate their home.





If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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We will beat any price
If you find our product cheaper elsewhere, we guarantee to not only match the price but also beat it, where possible at the time of purchase.
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Customer Support
You can reach out to us on our live chat.
Call us on 01344-620211
Email us trade@hyperiontiles.com
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Shipping Information
Once an order has been placed goods that are in stock, can normally be dispatched for delivery within 3-5 working days. Delivery of special orders, slabs, large-format tiles, some bathware and sizeable orders is best carried out on one of our specialist off-load vehicles, so timescales will be advised before any tiles are ordered. A specific delivery date will be arranged to suit you.
Express delivery 1-2 working days



