Designers Guild Laterza Cloud
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Description
Art Deco Serenity: Fired Earth Designers Guild Laterza Cloud
Introduce a touch of 1920s sophistication to your home with Fired Earth Designers Guild Laterza Cloud Tile—a sleek porcelain tile that blends classical geometry with a modern, serene palette.
Part of the exclusive The Designer Collection, Laterza is a stunning creation by Tricia Guild. Inspired by the glamour of the Jazz Age, the pattern features an elegant geometric trellis that feels both structured and graceful. The Cloud colourway offers a soft, misty grey tone on a fresh white background, creating a graphic yet understated look. Crafted from high-quality porcelain in a versatile 20x20cm format, Laterza is as practical as it is stylish, suitable for high-traffic floors, wet rooms, and even outdoor terraces.
✓ The Hyperion Family Promise
- ✅ Official Fired Earth Stockist - We are a trusted partner of Fired Earth. Shop the exclusive Designers Guild collection with the expertise of our family-run business.
- ✅ Free Delivery over £300 - Enjoy FREE delivery on all orders over £300. We ship these designer tiles directly to your door.
- ✅ Indoor & Outdoor Flow - Frost-proof and durable, Laterza allows you to extend your living space from the kitchen out to the patio.
- ✅ Timeless Geometry - The classical trellis design adds architectural interest to any room without dominating the scheme.
Design Inspiration
🚿 The Elegant Ensuite
Create a calm, spa-like retreat. The soft grey tones of 'Cloud' work beautifully with chrome fixtures and white marble. Use it on the floor to ground the space or as a feature wall in a walk-in shower. Shop bathroom tiles.
🏛️ Graphic Hallways
Make an entrance with a patterned floor that isn't overwhelming. The geometric repeat creates a sense of order and space, perfect for narrow hallways or porches. It's tough enough to handle muddy boots, too. View floor tiles.
🌿 Seamless Terraces
Connect your interior to your garden. As a frost-proof porcelain tile, Laterza Cloud is ideal for exterior use. Pave your patio or garden path to create a chic, seamless flow from indoors to out. Browse Fired Earth.
Technical Specifications
| Brand | Fired Earth / Designers Guild |
| Collection | The Designer Collection (Laterza) |
| Material | Porcelain |
| Format Size | 20cm x 20cm (Square) |
| Thickness | 10mm |
| Finish | Matt / Satin |
| Sealing Required | No (Not necessary) |
| Tiles Per m² | 25 |
⚠️ Installation & Care Tips
- Versatility: Suitable for walls and floors throughout the home, including wet rooms, kitchens, and external terraces.
- Pattern Layout: The Laterza pattern connects to form a continuous trellis. Always dry-lay a section before fixing to ensure the alignment is correct.
- Grout Joint: A standard 3mm grout joint is recommended. The colour you choose will either soften or highlight the geometric grid (see FAQs).
- Adhesive: Use a white flexible cement-based adhesive suitable for porcelain tiles (e.g., Keraquick White).
Visit Our Ascot Showroom
Standard delivery is typically 3-5 working days. Remember: Delivery is FREE on orders over £300! Visit our family-run showroom at 67 High Street, Ascot, to see the elegant Laterza Cloud in person.
Need help calculating your m²? Call our expert team: 01344 620211
Specification
Delivery And Returns
Access Issues For Large Pallet Deliveries
Our delivery drivers may be prevented from delivering your order by the following:
• Low hanging trees and bridges.
• Narrow roads, gateways, or cars on either side of the road.
• No turning point for the delivery vehicle.
• Unfinished tracks and roads.
• Lack of solid and flat surface to unload.
• Gravel driveways.
If access issues are not advised and/or delivery cannot be made due to unattendance at delivery, a re-delivery charge may be applied.
Checking Orders
Check your delivery as soon as it arrives!
Once the goods are unloaded, they become the responsibility of the receiver.
If you notice any issues with your order, please contact us within three working days so we can resolve the problem quickly and efficiently. Prompt reporting helps us ensure your satisfaction with our products and services.
Fired Earth Tile Returns
Returns are accepted only for complete orders; partial orders cannot be accepted. To begin a return, please contact us within 14 days of receiving your delivery.
All other Brands
You may return your items within 14 days of receiving or collecting your delivery. Please note that a restocking fee of 20% to 30% will apply, depending on the specific terms of the product range. For further details, feel free to contact us.
Special Order Items
Orders for special order items are non-returnable unless they are damaged on delivery or are faulty.
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The Hyperion Difference
Independent Expertise
Forget the warehouse experience. Get expert design advice and technical support from our Ascot team.
Call 01344-620211 or start a Live Chat
Fast Nationwide Delivery
Get your designer brands delivered to your door in 1–5 working days.
Free UK shipping on all orders over £300.
Price Match Promise
Enjoy boutique service at trade prices. We offer competitive rates and a price match promise on all major designer brands.
Premium luxury, made more affordable.
15,000+ Luxury Styles
From artisanal Zellige to high-performance LVT, we curate the world's best brands in one place—no matter your project size.
Endless inspiration for every room.
Product Frequently Asked Questions
What grout colour should I use?
Is this ceramic or porcelain?
Can I use this outside?
Do I need to seal these tiles?
Is it suitable for underfloor heating?
Our Tiles In Your Homes
Take a look at how our community use our tiles to decorate their home.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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We will beat any price
If you find our product cheaper elsewhere, we guarantee to not only match the price but also beat it, where possible at the time of purchase.
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Customer Support
You can reach out to us on our live chat.
Call us on 01344-620211
Email us trade@hyperiontiles.com
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Shipping Information
Once an order has been placed goods that are in stock, can normally be dispatched for delivery within 3-5 working days. Delivery of special orders, slabs, large-format tiles, some bathware and sizeable orders is best carried out on one of our specialist off-load vehicles, so timescales will be advised before any tiles are ordered. A specific delivery date will be arranged to suit you.
Express delivery 1-2 working days